The Gaia Project’s realistic approach to environmentalism is guided by three basic principles that differentiate it from other environmental organizations.

• We accept that world energy consumption will increase, not decrease.

• We refuse to exclude potential means of reducing emissions without a detailed, objective exploration of their costs and benefits, and an understanding of the very real limitations of any alternative.

• We acknowledge that we live in a world sustained and interconnected by market forces, and that any strategy to combat climate change should work with these forces, not against them.